HISTORY - Toscanini
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A HISTORY THAT SPANS ALMOST A HUNDRED YEARS, AND A PASSION FOR WOOD LASTING FOUR GENERATIONS.

  • I. ONCE UPON A TIME

    I. ONCE UPON A TIME

    1920s. Our great-grandfather Giuseppe Toscanini starts a timber business in Isolella Sesia, in the Piedmont region of Italy.

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  • II. BORN UNDER THE SIGN OF WOOD

    II. BORN UNDER THE SIGN OF WOOD

    1930s. Giuseppe’s son Giovanni opens a small knife-making workshop, assisted by his wife Angela.

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  • III. GENIUS AND INSIGHT

    III. GENIUS AND INSIGHT

    1940s. Ettore Toscanini takes over the reins of the small family business and gives it a new direction by manufacturing clothes hangers.

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  • IV. THE FACTORY

    IV. THE FACTORY

    1950s. The business continues to grow, and with it the factory and production lines. The increase in production capacity allows the company to supply large department stores, chief among them La Rinascente in Milan.

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  • V. THE BOOM ERA

    V. THE BOOM ERA

    1960s. Italy enters a new era of economic prosperity and industrial growth. Toscanini’s products are in high demand.

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  • VI. AT YOUR FEET

    VI. AT YOUR FEET

    1970s. Following his instinct for new products, Ettore Toscanini launches a patent-protected line of cork and wooden mules, which are an instant success.

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  • VII. THE FASHION BUSINESS

    VII. THE FASHION BUSINESS

    1980s. Toscanini makes its debut in the fashion world with a prestigious patron: Valentino.

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  • VIII. RED FRAGRANCE

    VIII. RED FRAGRANCE

    1990s. Giovanni, Cristina and Federica, the fourth generation of Toscaninis, join the company. Toscanini becomes an established name in the world of international fashion, diversifies production and experiments with new materials such as red cedar.

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  • IX. THE KNOW-HOW BECOMES TRANSPARENT

    IX. THE KNOW-HOW BECOMES TRANSPARENT

    2000s. The material of the moment is no longer wood but plexiglass, prized for its brilliance and transparency.

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  • X. JUST FOR YOU

    X. JUST FOR YOU

    2010s. The market demands increasingly customised products: bespoke is the new buzzword. Toscanini launches its tailor-made TSuMisura® collection, which is something of a revolution.

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  • XI. CONCEPT

    XI. CONCEPT

    Today. Toscanini works with visual merchandisers at leading international fashion houses, designing hangers to match each retail concept.

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  • XII. THE PERFECT WARDROBE

    XII. THE PERFECT WARDROBE

    Tomorrow .Toscanini is attuned to the needs of its clients. Its latest venture, the “Wardrobe Project”, is designed to offer everything necessary to create the ideal space for garment storage and protection.

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